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TCU Creative Team wins top national award

 

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RealWorld completes projects for more than 50 clients

 

Chesapeake establishes grant program

 

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You can keep up with the Schieffer School and the daily news of TCU by bookmarking The Skiff. That's the online edition of the Skiff, which contains not only the main stories of the day, but also special audio and video features. You can also access TCU News Now through the site. And once there, you can sign up to have a digest of the main stories emailed to you every night when the paper goes to bed—so you can read the top stories of the Skiff every morning before the paper is even distributed on campus!

 

Spring '08 Issue |

 

Prof wins award for research

 

Dr. Julie O’Neil, chair of the Division of Advertising/Public Relations, won the first-ever Jackson/Sharpe Award at the 11th International Public Relations Research Conference (IPRRC) in March.

 

The Jackson/Sharpe award is given in recognition of the best scholarly research that bridges the gap between public relations scholarship and practice. The award honors the contributions made by the late Patrick Jackson and Dr. Melvin Sharpe in the field of public relations. This year’s winning paper, Measuring the Impact of Employee Communication on Employee Comprehension and Action, explores the internal communication strategy of a global firm.

 

The Institute for Public Relations sponsors IPRRC in conjunction with the University of Miami and other sponsors. Over its 11-year history, IPRRC has become one of the top venues for presentation of new public relations research and for interaction among scholars and PR professionals.

 

Prior to joining TCU in 2001, Dr. O’Neil worked for almost a decade in public relations and marketing in a number of settings: agency, corporate, and non-profit. She also taught public relations courses at the University of Utah before coming to TCU.

 

Her areas of expertise include research methods, integrated marketing communications, and issues of gender and public relations. Her research has been presented at regional and national conferences and has been published in leading academic journals such as the Journal of Public Relations Research, Public Relations Review, and the Journal of Nonprofit and Public Sector Marketing. Her most recent research has examined measurement and evaluation practices used to demonstrate the value of public relations.

 

Dr. O’Neil is a former president of a Toastmasters club in San Antonio and a former Board member of both the Greater Fort Worth and San Antonio chapters of the Public Relations Society of America (PRSA). She is currently a member of the Association for Education and Journalism in Mass Communication and the Greater Fort Worth chapter of PRSA. National honor organizations of which she is a member include Beta Gamma Sigma, Gamma Beta Phi, Kappa Tau Alpha, and Phi Kappa Phi.